Apple today unveiled its long-awaited iPhone 15 at the company’s ‘Wonderlust’ event in California.
The standard range of phones starts at $799 and comes in the same 6.1-inch and 6.7-inch screens that users got from the last generation of iPhones.
But the new handset features a significant redesign to its screen. The ‘notch’ at the top of the phone, long seen as a design flaw, has been replaced by the ‘dynamic island’ used on its current Pro models.
The flagship device also comes in five new colors – fetching pink, yellow, green, blue and black – and has an upgraded camera which should allow for more powerful zoom.
Apple says iPhone 15 will have an ‘all day battery life’ and that the 15 Plus will have an even bigger battery, but it’s not clear how long either will last.
During its annual September product event, Apple gave the world its first look at its new iPhone 15. Vice President of iPhone Product Marketing Kaiann Drance took the stage to show off the new iPhone 15
One of the most significant upgrade is the Dynamic Island added to the flagship smartphone, previously only available with the high-end iPhone 14 Plus
Just like all new iPhones, the iPhone 15 has an upgraded camera system
Apple also confirmed the iPhone 15 will come with a USB-C charging port, the same one currently used to charge iPads and Macs.
The AirPods Pro will also move to USB-C, which should enable faster charging across all Apple’s products.
The iPhone 15 also has a new artificial intelligence-powered ‘voice isolation’ feature that will make it easier to be heard even if you’re on a busy train or in a public place.
Meanwhile, Apple was keen to brag about how eco-friendly its iPhone 15 is, adding that it features a partly recycled case and fully re-used cobalt.
Apple’s more expensive iPhone 15 Pro has a ton of additional extras for die-hard fans of its products.
The price will start at $999 in the US, with the larger Pro Max costing $1,199.
It comes with a new ‘grad five’ titanium case, which Apple says was the same alloy used on the Mars rover.
That should make the new model more durable and lightweight compared to previous Pros.
The 15 Pro will also feature a customizable action button on the side of the phone where the mute toggle used to be.
The button can be programed to perform a bunch of features, such as quickly opening the camera.
Apple claims the new A17 Pro chipset is 10 times more performance-heavy than its predecessors and comparable to some PCs.
This should make it even better for playing mobile games at a high resolution.
The iPhone 15 Pro comes with a 48MP camera and a more advanced lens and a more advanced lens with 5x optical zoom.
The sleek device has a textured matte finish, a ceramic shield and supports USB-C charging
The iPhone 15 also has an OLED Super Retina display, which supports Dolby Vision content with 1,600 nits of brightness. However, the peak brightness of this display is 2,000 nits in sunlight, which is double that of the iPhone 14
Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing, said: ‘iPhone 15 and iPhone 15 Plus represent a huge leap forward with exciting camera innovations that inspire creativity, the intuitive Dynamic Island, and features like Roadside Assistance via satellite that make a real difference in users’ lives.
‘We’re also pushing the power of computational photography to new levels this year with a 48MP Main camera featuring a new 24MP default for super-high-resolution photos, a new 2x Telephoto option, and next-generation portraits.’
The iPhone 15 and the larger iPhone 15 Plus, which starts at $899, feature a 48-megapixel main camera, capable of twice the telephoto option for capturing photos and 4K video, and the new A16 bionic chips.
The iPhone 15 Plus has a 6.7-inch display but the same features as the flagship model, which has a 6.1-inch screen.
Both smartphones feature new capabilities that let users take portraits without switching to Portrait mode.
An Apple executive said the company used machine learning to detect a person in the frame, allowing users to turn a picture into a portrait immediately or later in the Photos app.
‘When there’s a person, dog, or cat in the frame, or when a user taps to focus, iPhone automatically captures depth information, so users can turn photos into stunning portraits later in the Photos app on iPhone, iPad, or Mac,’ Apple shared.
The new model has the Dynamic Island, a ‘pill-shaped’ cutout at the top of the display that shows notifications and activities – a feature only available in the high-end iPhone 14 lineup.
‘The elegant experience fluidly expands and adapts so users can see the next direction in Maps; easily control music; and, with third-party app integrations, get real-time updates on food delivery, ride-sharing, sports scores, travel plans, and more,’ Apple shared on Tuesday.
The iPhone 15 also has an OLED Super Retina display, which supports Dolby Vision content with 1,600 nits of brightness.
CEO Tim Cook took photos with attendees of the Wunderlust event in California
However, the peak brightness of this display is 2,000 nits in sunlight, which is double that of the iPhone 14.
While new colors have been added to the iPhone 15 lineup, the smartphones are the first to infuse shades throughout the back glass.
A new contoured edge on the aerospace-grade aluminum enclosure and the Ceramic Shield front cover. The device also features a water- and dust-resistant design.
iPhone 15 and iPhone 15 Plus feature Apple’s latest iOS 17, which is packed with new capabilities.
Users can add Contact Posters, which allows them to customize how they appear to their contacts. There are also new stickers for Messages
Name Drop is another highly-anticipated upgrade that lets users share contact details by simply bringing two iPhone devices together
Users can add Contact Posters, which allows them to customize how they appear to their contacts.
Live Voicemail will display voicemail transcripts in real-time on the display, and Messages now has new stickers.
There is also Check In, which allows users to automatically notify friends and family when they have made it to their destination safely.
This notification appears like a text message sharing your battery power amount.
Name Drop is another highly-anticipated upgrade that lets users share contact details by simply bringing two iPhone devices together.
The same gesture can be used for AirDrop content and more.
And the new StandBy gives users a customizable full-screen experience with glanceable information designed to be viewed from a distance when the iPhone is on its side and charging.
The two high-end smartphones are designed in the same titanium NASA used to build its Perseverance Mars rover, currently exploring the Red Planet.
The titanium design also makes the models Apple’s lightest Pro lineup, according to the company.
Both will also be available in four new finishes, including black titanium, white titanium, blue titanium and natural titanium.
Apple today debuted the iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that’s strong yet lightweight to deliver Apple’s lightest Pro models ever
Apple CEO Tim Cook hosted the event and attended the post-unveiling part to show off the new iPhone 15 Pro (pictured)
Apple touted the new 3-nanometer chip, making smartphones 10 times more powerful than previous high-end iPhones.
‘The new CPU is up to 10 percent faster with microarchitectural and design improvements, and the Neural Engine is now up to 2x faster, powering features like autocorrect and Personal Voice in iOS 17,’ shared Apple.
‘The pro-class GPU is up to 20 percent faster and unlocks entirely new experiences, featuring a new 6-core design that increases peak performance and energy efficiency.’
iPhone 15 Pro remains at the same starting price of $999, but the iPhone Pro Max starts at $1,199, making it Apple’s most expensive iPhone.
Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.
Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, said: ‘This is the most pro lineup we have ever created, with a state-of-the-art titanium design, the best iPhone camera system yet that enables game-changing new workflows, and the A17 Pro chip, which ushers in a new chapter of performance and games never before seen on iPhone.
‘iPhone 15 Pro and iPhone 15 Pro Max represent the best of Apple design and industry-first innovations to help enrich the everyday experiences of our users while enabling them to unleash their creativity.’
Both models have the equivalent of seven pro lenses — all enabled by A17 Pro.
The Main camera allows users to switch between three focal lengths — 24 mm, 28 mm, and 35 mm — and even select one as a new default.
‘iPhone 15 Pro features an expansive 3x Telephoto camera, and the iPhone 15 Pro Max provides the longest optical zoom ever on iPhone: 5x at 120 mm,’ Apple shared.
‘Great for close-ups, wildlife photos, and catching the action from further distances, the new Telephoto camera on iPhone 15 Pro Max has an innovative tetraprism design with a combined optical image stabilization and autofocus 3D sensor-shift module, Apple’s most advanced stabilization system yet.’
The 15 Pro will also include a customizable action button on the side of the phone instead of its usual mute toggle.
This could be programmed to open up the camera, for example.
Apple also announced its new Apple Watch Series 9, which features a touchless ability to answer calls, take a photo with Camera Romte, and snooze alarms – users tap their index and thumb together to perform these tasks.
It uses machine learning to detect tiny changes in blood flow when the user taps their fingers together, freeing up the other hand for other tasks like walking a dog or holding a cup of coffee, said Apple Chief Operating Officer Jeff Williams.
Apple kicked off its annual September product event with emotional stories of people whose lives were saved by its Apple Watch – and then revealed the new Apple Watch Series 9
Apple Watch Series 9 is available in 41mm and 45mm sizes in starlight, midnight, silver and a new pink aluminum case, as well as stainless steel in gold, silver and graphite cases
‘Apple Watch is an indispensable companion that helps millions of people with their health, fitness, communications, and safety,’ said Williams.
‘We’re introducing our best Apple Watch lineup, with incredible new capabilities and technological advancements, including a new double tap gesture, brighter display, on-device Siri, as well as our first-ever carbon neutral products.
‘Whether users are upgrading from earlier models or buying their first, there’s never been a more compelling time to experience Apple Watch.’
The Series 9 is packed with the tech giant’s most powerful chip – the S9-SiP – twice as fast as the one introduced in 2022.
Not only does it enable double tap, but it also offers the ability for on-device Siri to access and log health data privately and securely.
‘The power efficiency of the S9 SiP allows Apple Watch Series 9 to maintain all-day 18-hour battery life,’ shared Apple.
Along with a new device, Apple announced innovative features, including Name Drop between the devices and the ability to sync your Watch with a Home Pod.
The Series 9 is packed with the tech giant’s most powerful chip – the S9-SiP – twice as fast as the one introduced in 2022
The Series 9 was designed with the tech giant’s most powerful chip – the S9-Chp – that is twice as fast as the one introduced in 2022
New internal hardware picks up the hand gestures, allowing users to answer calls, hang up and snooze alarms with the tap of the index finger and thumb.
The 2022 Series 8 provides up to 1,000 nits of brightness, but the latest model is up to 2,000.
Name Drop will be released with the upcoming iOS 17 update, which allows users to tap their devices to share contacts.
However, this is not expected to hit the Apple Watch until later this year.
The Series 9 will look similar to previous models but will have updated colors, including pink, starlight and silver.
The tech giant is also ditching the traditional leather bands for Finewoven, which it claims feels like the original bands but are made of cloth.
And Apple said it has been working with Hermes and Nike in producing the cloth-made pieces.
The latest watches get the next-generation S9 chip, capable of better animations and effects. It is the first processor upgrade since Apple released the Series 6 line in 2020. The Series 9 starts at $399.
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